Every entrepreneur should find their niche ASAP! This can be tricky. As the market evolves and consumer demands change, finding where you belong can be a complicated task. But let me first explain why a niche is important to a Smart Hustler. A niche is where you differentiate yourself, define your lane and articulate the...
Experienced marketers know that customer engagement is crucial to achieving marketing success. In fact, in a recent marketing survey, 58% of marketers said that increasing customer engagement was their number one goal. However, the problem is that 44% of those same marketers also described increasing customer engagement as their number one challenge. So, what can you do...
In my 7 years as a Marketing Consultant, I have observed that there is a distinct difference between Price and Value! Price is how much something cost. Value, on the other hand, can be objective and subjective depending on the individual or circumstance, like the adjectives Good and Great! Let me explain. Value sometimes...
Every successful entrepreneur’s story includes a shout-out to someone or something that helped them along the way. If you’re just starting out and aren’t sure where to look for guidance or support as you work to grow your business, or whether you're looking to breathe new life into your vision, the U.S. Small Business...
Marketers are increasingly looking to the global landscape to open new revenue streams, expand access to talent, diversify, and gain exposure to global investments for the businesses they support. In fact, the latest World Bank data states a whopping 58 percent of global gross domestic product (GDP) is related to foreign trade. And while...
One of the most challenging things for business owners to do is STAND out in a very crowded market. It's tough to get your prospective customers to know that YOUR business has the solution they need. It's even a challenge to get your existing customers to become repeat customers. Robert Herjavec, Shark Tank and Amanda Brinkman,...
How would you rate your small business’s online presence? If it falls into the ‘non-existent,’ or ‘needs improvement’ categories then I have a special treat for you today. Recently I spoke with Soo Young Kim, the Head of Small Business Outreach at Google, whose job it is to help business get online and reach...
Holding an event can be a great way to publicize your business and attract new clients. However, as a small business owner, you may struggle to decipher when to outsource the event planning…and if you do want to hire, you may wonder how to find a good event planner and what to expect from...
It is undeniable that the internet has changed everything about how businesses operate. Take for example marketing. Once upon a time, the only marketing option for businesses was print and media – newspapers, billboards, TV ads and mailing out brochures and sales flyers. Today, the internet provides a whole new avenue for advertising products...
With more than 3 billions users all over the world, social media has become one of the most dominant marketing platforms to grow your business. However, unless you measure the right social media KPIs & metrics, it will be difficult for you to figure out what’s working and what isn’t in your marketing strategy,...
