A subscription box business delivers boxes filled with a certain type of product at set intervals. Customers typically pay a set amount to receive a new box at the same time each month. Some subscription box businesses vary frequency of deliveries and offer the product at different tiers, which changes what the customer will...
Last week I was in Hyderabad, India attending the Global Entrepreneurship Summit with Ivanka Trump and President Modi of India. We all like to get our selfies with celebrities. Whether getting a photo with a celebrity or networking with your local business owner, there are some key strategies to successful networking. Check out my full set...
Remember that time you received less-than-stellar service from a business, then enthusiastically returned to spend money there again? Oh, right. Me neither! I’m sure I don’t have to tell you the quality of your customer service matters more than ever. Regardless of the size or tenure of your business, delivering an excellent experience to your customers is...
While technology won’t be replacing real estate agents anytime soon (or ever), agents are utilizing these advancements to get ahead of the race. And why not? These jewels are making their lives easier by the day. You may have upgraded to Zillow, Trulia or Placester to make the listings easier. However, other aspects of your...
If you’re a small business owner that’s actively looking for more publicity, there’s a tool that could easily double your efforts, and it’s called HARO. HARO stands for “Help a Reporter Out” and it serves as the best way to get the media’s attention and increase traffic to your website. How? Well, it’s actually pretty simple!...
With the holidays fast approaching, there are probably a number of things you’re dreading as you begin preparations for them. Jane Casey and Charlene Yeager, co-founders of Fancy Panz, believe they’ve found a solution to one of them in a common household annoyance. The Birth of Fancy Panz: Solving a Household Annoyance Although neither Casey nor...
We recently shared an article on the essentials of tradeshow marketing. It covered the basics that you need to think about when investing in a tradeshow – finding the right shows, strategy and goal setting, and what to think about for marketing materials. Today, we are going to dive deeper into some of the...
Every growing business, that's serious about taking care of its customers, anticipating their needs, managing growth (including inventory, sales and more) must have a CRM system. This CRM system should including intelligence, marketing automation, lead scoring and more. Today at Dreamforce, Salesforce launched Salesforce Essentials, give an "out of the box" experience to every business...
One way for small businesses to get their product or service in front of their ideal audience is to exhibit at a tradeshow. Because it can be expensive to exhibit at tradeshows, it is imperative that you maximize your efforts to ensure you get the best return on investment. Here are our Tradeshow Marketing...
Jenn De La Vega is the community manager for Flipboard, a leading platform enabling publishers and brands to share their content, optimized for mobile devices, with their desired audiences. I’m really looking forward to Jenn’s presentation at this year’s Smart Hustle Small Business Conference on November 1st, where she will be talking about how...
