As 2018 gets underway, retailers across the country have one thing on their mind: sales. Small business optimism has been on an upward swing with the majority of small business owners citing increased sales and improved business conditions throughout 2017, according to the latest Capital One Small Business Growth Index. And with 60 percent...
From the beginning of human existence there was the need for knowledge, which is the main reason why we’ve evolved so much. Knowing that our brain is a muscle that feeds mostly on information, and the human soul has this eternal need for growth, that would make us humans a black hole for knowledge....
How’s your website these days? Have you tweaked your SEO? Got your linkbacks all sorted? Do you have a thriving social media following and a dedicated AdWords account? Are you optimized for mobile display? Where are your restrooms? In the stampede to collect likes and mentions and pins, many small businesses have overlooked the importance of...
Scaling a business isn’t easy. But the founders of Wicked Good Cupcakes were able to do it fairly successfully, thanks to a little help from Shark Tank and some good old fashioned business savvy. Founders Tracey Noonan and Dani Vilagie recently spoke with Small Business Trends as part of our exclusive Smart Hustle Report. During the conversation,...
Whether they mean to or not, the current crop of successful digital companies all have one thing in common: They’re also media companies. Video sells products, meaning that even if your brand doesn’t invest in TV commercials, it shouldn’t sleep on producing online videos. But here’s the key: It doesn’t matter to customers if the...
Your business means the world to you. After investing so much effort, there is no way you want to go back or give up. The truth about the success is it’s not an overnight achievement, instead, it’s a continuous process that involve experiments, and learnings. Success is dependant on improvement. The days are gone...
Some businesses are born out of innovation, while others are born out of necessity. AneaOno is a case of the latter. The company’s founder, Dana Donofree, recently spoke with us for our latest Smart Hustle Report. During the conversation, Donofree shared how her own experience with breast cancer led her to discover a serious gap in the...
Sometimes you have to get tired before you can get successful — physically tired, mentally tired, emotionally tired — basically, just ready to make a major change. That was the case for TrueMan McGee, founder of Funky Fresh Spring Rolls. In his case, the change initially came in his personal life. But it eventually led to...
Once your business makes a sale, your job is far from over. If you want to establish long-term success, you have to continue selling to those customers over and over again. Small Business Trends spoke with Jamie Domenici, global Vice President of Customer Adoption and marketing for Salesforce at the recent Dreamforce conference in San Francisco. Part of...
Making a boring topic more engaging can be extremely difficult if you don’t approach it the right way. But there are actually plenty of avenues you can take to help improve your reader engagement. Here are three creative ways to make your “boring” topics more interesting to readers. Make sure you use a combination of...
