I recently looked at some of the tasks that I completed over the past week. I realize that I accomplished them in a quarter of the time that it would've taken me five years ago. I am more efficient due to new marketing automation technology available to me. Marketing automation tools have turned the digital...
Video is powerful. I create several videos a month (sometimes a week). Video humanizes your brand, personalizes your content and is a joy for your community to better connect with you. A lot of the video I create, I capture and edit on my phone using the app Magisto. Magisto let's you edit video...
Personal branding is one of my most important topics for entrepreneurs to understand. Personal branding is what sets YOU apart in a sea of noisy competition. A strong personal brand is what makes people sit up and take notice. I've written quite a bit about it here. You can also check out my course on...
https://www.youtube.com/watch?v=TuccHw2jnno&t=390s I met Lauren about a year ago when my business partner and and I were doing a pop-up shop in Atlanta. Lauren spotted us across the store and literally came hobbling over with her boot excited to meet other entrepreneurs with a similar mission in the city. We exchanged information and now our quarterly...
Recently I created Smart Hustle University as a way to share my version of getting more customers, keeping your current customers and more with my tribe. It's a growing list of online courses focused on personal branding, sales, social media and more. I created it using Teachable. Now that I've created my first online course, I...
Follow up, follow up, follow up. It's one of the most important "sales" tactics every business owner needs to understand. However, there is a fine line between nicely following up and being an annoying jerk. In this video, Ramon Ray shares his tips on the power of follow up, but doing it nicely. You can...
Seventy-two percent of companies say improving customer experience is a top priority, yet less than two-thirds are implementing tools to reach these goals, according to Forrester. Retailers should consider how they can leverage technology to gain insight and better meet their customers’ needs through in-store data collection; starting with shopper signals. Just as websites...
https://www.youtube.com/watch?v=tZxUYKBshoU I didn’t think I would get a chance to speak with Garrett since he’s literally in a different country every week but I caught him in between travels and in typical Garrett fashion, he came with a burst of energy and no shortage of amazing stories. Garrett Gravesen - recent Harvard Business School grad...
Today I got my copy of Gary Vaynerchuk's latest book "Crushing It". It reminded me of the desperate journey of so many to "be like Gary" or some other digital celebrity. Sure Gary, Seth Godin and other digital celebrities have zillions of followers, deservedly. They've been hard at work providing great content, amazing value,...
Are you using Twitter to generate leads for your business? Many business owners and marketers overlook the power of Twitter as a social selling platform. By leveraging the internal search engine and other third-party tools, you can double or triple the number of high-quality, targeted leads you get. As with most things, you need to start...
