I’m often asked by business owners and salespeople alike how they can be more competitive in the marketplace. I hear, “What can we do to stand out from the competition in our industry?” “How can we be different?” “What can I do to help people remember me and what I do?” While I’m a huge...
When making a first impression, it is often recommended to engage eye contact, smile, offer a firm handshake, and use appropriate body language. Most of us are very capable of doing these small, yet important gestures, when we encounter new people. In case you have the unfortunate opportunity of introducing innovative technology to a non-techy...
A large and growing number of Americans are choosing self-employment and owning a small business over traditional full-time jobs with various entitlements like steady income, health benefits, and 401(k) plans. Despite evolving career preferences, policies and benefits are still very much structured for the 9-to-5 employee of a branded (Fortune 500) company. From tax...
Entrepreneurship today has become more volatile, ramping up competition more than ever before. Industries are changing rapidly, technology is advancing, and social and political change is affecting much of the way we do business. Long story short – tectonic plates are shifting. So, what does an entrepreneur or management team need to focus on...
Webinars are a common marketing and sales tactic among large-scale businesses. Small businesses, however, have been slower to adopt. This is a mistake. Webinars offer incredible value and impact to an organization in a number of ways. But how? What, exactly, is the ROI? In this post, let’s take a closer look at how webinars...
Customer mapping is simple, really. It’s the process of determining the entire life of your customer’s engagement with your company, brand, and products. It involves every step; from initial interest piqued to a google search and a browse on your website, from a registration or signing up for your newsletters to buying your product and...
What do you do when you have a problem or a question? Chances are you hop onto Google, online forums, social media or watch YouTube tutorials. So why aren't you using these places to find your next big business idea? Because if you ask someone what their biggest pain points are face-to-face, in focus groups, or...
Being an entrepreneur is a challenge. Keeping your mind honed and ready can help you achieve more, even when times are tough. As an entrepreneur, I’m sure you’ve heard the saying “mind over matter.” Whether you’re a startup or seasoned business owner, the fact remains the same: the entrepreneur life is hard. There are...
America loves small businesses. Research from Gallup confirms that Americans are three times as likely to express confidence in small business as they are in big business. Still, it can be difficult for smaller companies with less staff and more budget constraints to take on large, entrenched competitors and win. But all of that...
Whether you are a top-level CEO or a college graduate going for your first interview, we’ve all heard the importance of body language and body posture, and how a first impression is everlasting. As a self-described “sloucher,” I never realized how much I was handicapping myself in meetings, social gatherings or simply at the store...
