Take a moment to think about all of the data your business currently has stored digitally. Customer account documents, databases, financial statements, years of tax documents, personnel records, presentations, inventory/sales, the list goes on and on. All of this data is important and worth saving. From a business perspective, this data likely keeps your company...
Over the past few years, I've invested quite a lot of time in building my personal brand. There are three simple and low-cost tools that have helped me. In fact, I think every coach, author, speaker and consultant should invest in them. The Celebrity CEO, which I coined, "building a community of fans and nurturing...
Every business owner needs to know their financial numbers. Especially retailers. Jason Richelson, co-founder and CEO of Bookkeep says that not knowing your numbers can be one of the detriments to an online retailer. Sure it's great that you're selling items and making a "gross profit". However, what about the taxes, platform fees and other "hidden" costs...
Vladimir Gendelman is an entrepreneur who immigrated from Ukraine in 1989, with just a few hundred dollars between him and his two parents. His knack for computers gave him a start in founding a computer business. He then started and successfully grew a 16 person company making folders for businesses, Company Folders. Today, the...
Recently, I opened up a new bank account. It was a different experience than with a traditional bank. This new business banking service, a partner of SmartHustle.com is Truly Financial. For a growing business, we have several financial challenges. How do we pay our team and manage their expenses? Especially those team members who...
Facebook's Global State of Small Business Report presents a relatively gloomful picture of small business economics. The pandemic started in early 2020, continues to negatively affect the entire globe. I believe civil unrest in Europe is also causing global economic concerns. We'll first unpack some of the highlights inside the study, then we'll offer solutions...
Growing your social influence is important. Two metrics matter, the overall engagement of your audience, first and foremost. And secondly, the size and quantity. You can grow this influence by organic content or use paid advertising - or a combination of both. Of course beyond "just posting" content you need to lead your community further...
The evolution of technology continues to march forward. This evolution, for the most part, is providing new and better tools for the improvement of communication. One of the technologies, receiving a lot of attention is the metaverse. This "term" often goes hand in hand with crpyto, blockahin and NFTs. Last week I was at Social...
According to research, over 3.6 billion people use social media worldwide, a number projected to increase to almost 4.41 billion in 2025. With such a massive presence of people on social media channels, businesses can’t afford to miss the huge opportunity of reaching wider audiences through social media marketing. It doesn’t matter whether you...
Selling online is not new. eCommerce platforms such as eBay (founded in 1995), Shopify (founded in 2006), , Big Commerce (founded in 2009) and more have been around for years. Of course all the social platforms are moving to make selling online even easier from within their platforms. The recent Alibaba B2B SMB Survey highlights...
