Should You Be In Business? Maybe You Should Get A Good Job.

One of the pleasures I have in traveling the country speaking to thousands of business owners is hearing many of their challenges. Of course the desire to get more customers and keep the ones they already having buy more is ONE big challenge. However, I also hear from business owners who are FRUSTRATED in growing their...

How A Farmer Is Evolving and Thriving Powered By His Custom Built App.

Pedro Schambon said to me, “Ramon - first and foremost I’m a farmer”. His tall frame, worn hands and tanned face, tell that story. My Father’s Farm, set on 52 acres, grows herbs and vegetables and sells them to consumers and markets throughout Texas. Pedro, the founder of the farm, with his wife, explained to...

presentations

CapitalOne’s Small Business Growth Index Is Out @CapitalOne

Capital One released the findings of our most recent Small Business Growth Index survey, examining small business owner sentiment, as well as concerns related to the economy, hiring and technology. According to the survey, nearly half (49%) of small business owners (SBOs) are concerned about the impact a potential recession could have on their business....

Self Employment Will Grow In 2021 According to @Freshbooks Study

FreshBooks, released results from its third annual study, “Self-Employment in America Report 2019.” The report reveals that 24 million Americans want to leave traditional employment to become their own boss by 2021, but face barriers to making the leap. The full report is available here. FreshBooks partnered with leading market research provider Dynata to collect data...

microsoft office uses ai

Want To Work Smarter, Not Harder? Microsoft Office Uses AI to Help You.

We hear the constant chatter about AI (artificial intelligence) and machine learning and sometimes wonder, is this “hype” or for real? Of course larger companies are investing quite a bit in using these technologies for their businesses, but what about smaller companies? Meet, Ideas. At SXSW, I spent some time with Microsoft to see how they’re...

Humans and Robots – How Marketers Can Use Data for Better Success #HelloConference – Insights from Mark Schaefer and Christopher Penn

I attended the Hello Conference hosted by Brooke Sellas of BSquared Media, it was fantastic. The two keynote speakers spoke on TWO DIFFERENT topics, yet so similar. The warm, funny and friendly Mark Schaefer shared insights from his book "Marketing Rebellion". He shared the importance of marketers relying LESS on technology, speeds and feeds and instead...

ActiveCampaign Brings Multichannel Integrated Marketing for Small Businesses with Conversations @activecampaign

From ActiveCampaign - ActiveCampaign a sales and marketing automation service for small businesses announced the general availability of Conversations, unlocking multichannel communications to influence the entire customer experience. Now, small businesses can seamlessly bring their Conversations into ActiveCampaign and leverage its industry-leading automations to create unique experiences for each customer. Conversations gives small businesses an easy...

Video

The Business Case for Using Videos In Your Business

Creating videos for your business is easier than ever before. Even if the extent of your video recording experience is through your personal Instagram or Facebook, you already have the knowledge and tools needed to make quality, engaging content. The power of video extends beyond social media. It can completely transform your relationships with your...