New Amazon Business Website Offers Low Price and Perks to Small Businesses

[content field="callout1" format="true" class="calloutwide"] Amazon recently announced that they will be expanding their offerings to business owners through a separate website called Amazon Business. The new site will offer hundreds of millions of products with a setup very similar to the regular Amazon, but there are also several features that make it more ideal for...

The Tools and Tricks to Using Heat Maps to Track Web User Activity

[content field="callout1" format="true" class="calloutwide"] Your Google Analytics revealed that X people visited your website today. That’s nice, but have you ever wondered what they do when they’re there? Where they are clicking, where there attention is focused, and how much of your content they’re actually reading? Knowing these things would give you greater insight into...

Facebook Launches New Call to Action Feature for Business Pages

[content field="callout1" format="true" class="calloutwide"] Facebook launched their Call to Action (CTA) feature for business pages over three months ago, making now a perfect time to ask: have you tried out the new feature, how are you using it, and what kind of results are you seeing? If you didn’t know about it, or haven’t tried...

google mobile algorithm

Mobile Friendly Websites Gain Useful Advantage With New Google Mobile Search

[content field="callout1" format="true" class="calloutwide"]Being encouraged to have a mobile-friendly website certainly isn’t a new thing, but on April 21 it will take a new form of urgency as Google adds mobile-friendliness to their search algorithm. The announcement came on February 26, 2015, when Google announced that its algorithms have to adapt to new internet usage...

Using Google Alerts to Generate Business Blog Ideas

Using Google Alerts to Generate Business Blog Ideas If you've heard it once, you've heard it a million times – your business NEEDS a blog! A blog can help your organic search results, establish you as an authority in your field, and bring in customers who otherwise wouldn’t have discovered you. This sounds great but there is one...

Where, When and Why to Keep Your Marketing Message Short and Sweet

Where, When and Why to Keep Your Marketing Message Short and Sweet Keeping your marketing messages short and sweet is more important now than ever before. We’ve seen social media pared down to 140 characters (Twitter), videos truncated to 6 seconds (Vine) and research that shows the average attention span has dropped from 12 seconds...

website user ability testing

How To Get A Peek Into the Mind of Your Website User

How To Get A Peek Into the Mind of Your Website User Website statistics can give you valuable insights into your business website. They can provide information on the number of visitors, the specific pages they navigate to, the time they spend on the site, their geographical location, what browser they’re using, and more. As...

Local Marketing Campaign

5 Worry-Free Steps For a Better Local Marketing Campaign

[content field="callout1" format="true" class="calloutwide"]Finding new customers is a huge task for any small business, but it’s especially difficult if you run a local business that requires local marketing to customers from a limited geographic area. There are many specific marketing techniques you can try (and we do encourage you to explore your options!) But having...