Business growth is the name of the game, no matter if you are a startup looking to turn your ideas into a viable business, or a mom and pop store trying to reach more customers, or a multi-million dollar business looking to scale up to the next level. Depending on where you are with your business, there will be some specific strategies you should follow in order to grow; however, there are also plenty of business growth rules that apply to all. To get expert tips on this topic, I spoke with Amanda Holmes at ICON 2016. As the CEO of Chet Holmes International, business growth IS her business.
Chet Holmes International is a company founded by Chet Holmes, a marketing executive, consultant, trainer, and motivational expert. During his career he worked with more than 60 of the Fortune 500 companies, helping them to scale and succeed. In 2012, Chet passed away. His daughter Amanda now runs the company which, to date, has serviced over 200,000 businesses worldwide.
As CEO, Amanda guides the company as they work to provide services needed for businesses that want to scale. They work in sales, marketing, and content, but they also take a holistic view of each company, helping them with business processes, finances, hiring, and whatever else may be holding the business back from the growth it is looking for.
You can learn about the tips that have made Chet Holmes International wildly successful by picking up a copy of the Chet Holmes book The Ultimate Sales Machine, a book that has been praised by entrepreneurs including Noah Kagan, Ken Krogue, and Ryan Deiss. You can also text DOUBLESALES to 42828 to get a free chapter of the book which reveals how you can get nine times the impact from every move you make. Finally, I urge you to get Amanda’s tips by listening to our interview in full. We’re recapping some of her tips below, but there is much more in the interview that you don’t want to miss.
5 Rules of Business Growth
Amanda was full of advice in our interview. We’ve recapped five of her best tips as THE rules you should follow for business growth.
1. Business Growth Requires Focus
As Amanda mentions, a lot of business owners who seek her expertise are simply trying to do too much. They are juggling so many tasks in so many areas that although they work a lot, they never seem to get anything done.
Amanda says that the solution is to focus. She urges business owners to spend time thinking about what they do great, then focusing on those specific things. You can always build out from there later on.
2. Business Growth Demands Time Management
If you can learn to focus on a few tasks that highlight your strongest skills, you’re off to a good start. However, you still have to learn how to manage your time properly so you can make progress. You could have all the time in the world to devote to your business, but if you don’t manage your time well, you’ll never get anything done.
Amanda says that to solve the time management dilemma, business owners should plan out their time in advance. Pick the biggest impact areas of your business and plan time to work on them, writing them in your calendar for designated time slots.
Amanda also says that a big portion of a business owner’s time should be focused on sales. For example, she suggests that you should spend four hours per day finding new clients, including thinking about how and where you’ll find them then actually going out and getting them. Business growth requires time management where a significant portion of your time is focused on growing sales.
3. Business Growth Means Letting Go of Perfectionism
Amanda also says that business owners struggle with perfectionism over their product and service ideas. They are waiting for everything to come together before they jump into sales, which Amanda says is a big mistake.
“A lot of times I find that entrepreneurs go, ‘Oh, it’s almost ready...oh, it’s almost ready…oh, it’s almost ready.’ Get out there and just start selling it!” Amanda says that you shouldn’t worry about every little piece being in place. Often when you’re selling it, you’ll find out what you are missing and how you can improve.
4. Business Growth Means Developing Processes
Amanda says that at Chet Holmes International, many business owners are interested in what they call the Core Story, a content marketing, and sales strategy that helps business owners discover what kind of messaging will best reach their audience. However, what they really NEED is training in setting up processes.
As Amanda mentions, “It’s not about doing 4,000 things, it’s about doing 12 things 4,000 times.” To do this effectively and to remain consistent, you need to set up processes in everything you do – hiring, sales, marketing, holding meetings, etc. This means having the right templates, processes and checks in place from the start.
Processes are important to business growth no matter what the size of your business is. If you think processes aren’t important for a small business owner, take this advice from Amanda: “You don’t have to be a big business to act like a big business.”
5. Business Growth Calls for Delegation
Finally, if you want to grow your business, it’s time to start working more ON the business rather than IN the business. This requires delegation, which can be tricky for entrepreneurs who have a hard time letting go of control.
Amanda says that although you are the best at what you do, you have to realize that it’s time to find others and train them in your methods. Setting up processes (Rule #4) will help you train people in the exact methods you want them to use. You can also use Rule #2 (time management) to plan dedicated time to recruit new team members.
Business growth is important to businesses of all sizes, so you don’t have to be a multi-million dollar company to benefit from these rules. Remember Amanda’s wisdom that “You don’t have to be a big business to act like a big business.” Accelerate your small business today by following these excellent business growth tips.